Leadership Summit 2024

IAB UK’s annual coming together of industry leaders returns in 2024, giving senior decision makers a crucial opportunity to discuss shared challenges, debate the big issues and shape the future


Explore the full line-up and speakers for Leadership Summit 2024 now

Townhall session at Leadership 2023

Event overview

IAB UK's Leadership Summit 2024 will take place at Sopwell House, 7 - 8 March, to provide a unique chance for senior decision makers to come together to tackle the biggest issues affecting digital advertising and shape a successful and sustainable future for our industry.

2023's Summit was an opportunity for leaders to be in the same room, confidentially sharing their experiences and plans while hearing from inspirational and visionary speakers. 

Ensure you and your company are represented at Leadership Summit 2024 to help shape the future, share expertise and knowledge and build your senior network across the industry. 

Networking at Leadership Summit

Who you'll meet

Leadership Summit brings together senior leaders from some of the UK's biggest companies, including social media platforms, news publishers, tech companies, media agencies and brands.

The invite-only audience is majority C-suite, and formed entirely of influential decision-makers leading substantial teams.

Townhalls LS 23


Advertising 2030: Kicking off a new workstream for IAB UK, we’re bringing together the brightest leadership minds in the industry to help construct a bold and progressive vision for the future of advertising 

Sustainability in Digital Advertising: Join IAB UK, Ad Net Zero and the Global Alliance for Responsible Media (GARM) to explore the standardisation and adoption of emissions measurement in digital advertising  

Privacy Sandbox: In this confidential opportunity to hear the latest from Google on Privacy Sandbox, you’ll have the chance to ask your own questions as the deprecation of third-party cookies in Chrome moves closer 

Inclusive Leadership Workshop: Join IAB UK and The Unmistakables for a self-reflective and practical workshop that will help you create a high-performing and inclusive culture that works for everyone

Speakers at LS 23

Catch up on 2023's event

With speakers including The News Agents' Lewis Goodall, The Football Association’s Kay Cossington and clinical psychologist Dr Julie Smith, Leadership Summit 2023 brought together experts in their fields to inspire, inform and spark debate. Catch up on key highlights from two days of stand out sessions for a taste of what to expect.

Meet the speakers announced so far...

Sophy Ridge

Sophy Ridge

As Political Correspondent at Sky News, Sophy Ridge spent her time reporting and interviewing in Westminster and Whitehall. She then went on to front the Sunday morning political show before moving to the weekday political show, The Politics Hub.

Dr. Dale Whelehan

Dr. Dale Whelehan

Considered an expert in the field of wellbeing, Dale is passionate about the intrinsic role work plays in fatigue and performance - and how shorter working hours can bring about radical transformation for people's health and happiness.

Ravleen Beeston

Ravleen Beeston

Ravleen has worked across both Agency and Media Partner side in her 20+ year career in Digital Advertising. Currently, Ravleen is the Regional Vice President of Microsoft Advertising Sales in the UK. In 2021 she was recognised as the UK’s Asian Woman of Achievement in Business.

Joanna headshot

Joanna Yarrow

With over 25 years’ experience in applying sustainability principles to projects ranging from household makeovers to multinational business strategies, Joanna brings confidence, humour, vision and clarity to the challenges of net zero, ESG and healthy, sustainable living.

Kelly Beaver

Kelly Beaver

Kelly is Chief Executive of Ipsos in the UK and Ireland, one of the largest and most innovative research organisations in the UK. With over 2,000 specialist research, operational, and advisory employees across 12 offices, Ipsos delivers reliable information and a true understanding of Society, Markets and People.

Dr. Daniel Knapp

Dr. Daniel Knapp

Dr. Daniel Knapp is Strategic Consultant for IAB UK with an advertising and media analyst career spanning more than 15 years of international experience. Daniel recoeved his PhD from the Lodnon School of Economics (LSE) on the sociology of algorithms and the datafication of media.

Dr. Grace Kite

Dr. Grace Kite

Grace is a business economist who’s worked on hundreds of marketing analysis projects. In every one, she’s learnt what works to get growth, and coached marketing people on using their numbers to see the needed change. In 2023, she founded Magic Works, which offers practical, no-nonsense, training on what works in marketing and how to convince stakeholders to do the right thing.

Dyana Najdi

Dyana Najdi

As Managing Director of UKI Partners and Specialists, Dyana is responsible for leading specialist teams across product, measurement and agency partners, defining product priorities and sales strategy to drive growth across our customers in the UK and Ireland.

Maggie Alphonsi

Maggie Alphonsi

Maggie Alphonsi is the face of international women’s rugby and arguably one of the most well-known names in women’s team sports on the planet. Before announcing her international retirement in 2014, she represented her country an impressive 74 times, scored 28 tries, and helped England win a record-breaking seven consecutive Six Nations crown.

Karen Eccles headshot

Karen Eccles

Karen Eccles is responsible for the commercial team at The Telegraph overseeing advertising, editorially integrated partnerships (EIPs), content syndication and e-commerce. She joined The Telegraph in 2017 and has previously held positions as the Managing Director Digital, Partnerships and Innovation, plus the Digital Sales and Innovation Director.

asad dhunna

Asad Dhunna

Asad is the Founder Chief Executive Officer of The Unmistakables, an award winning consultancy that partners with organisations to embed equity, diversity and inclusion through a combination of senior leadership coaching, strategy development, skills building and systems rewiring.

Joni Morriss

Joni Morriss

As UK Head of Agency Partnerships at TikTok, Joni leads the entertainment brand's agency team who partner with the UK's leading media and creative agencies to deliver best in class solutions on the platform. Prior to TikTok, Joni has held senior commercial positions at Hearst, AOL, Microsoft and Digital Cinema Media.

Cath Waller

Cath Waller

As MD of Advertising, Cath Waller oversees all advertising revenue streams at Immediate Media, across digital, social, video, audio, events, partnerships and print platforms. Cath has been at Immediate since its inception in 2011, when she was as an Ad Director of the Specialist portfolio. She subsequently launched and ran Immediate’s award winning Imagine content studio, before becoming MD in January 2023.

Katie Grosvenor headshot

Katie Grosvenor

After 20+ years in advertising, Katie has worked with global brands, start-ups, scale-ups and agencies - helping to grow businesses, develop communities, transform technology and operational practices, as well as advocate advertising’s positive role in societal change.

Ashley Samuels-McKenzie headshot

Ashley Samuels-McKenzie

As the co-host of the podcast 'How I Became', Charles unveils the dramatic and emotionally charged life stories of inspirational leaders. In each episode, he meticulously constructs a comprehensive biography of their guest's life, spanning from childhood to the present day.

Charles Parkinson headshot

Charles Parkinson

As the co-host of the podcast 'How I Became', Charles unveils the dramatic and emotionally charged life stories of inspirational leaders. In each episode, he meticulously constructs a comprehensive biography of their guest's life, spanning from childhood to the present day.

Tony headshot

Toby Benjamin

Toby Benjamin has over 10 years of experience at the intersection of media and technology and leads a team of 750+ digital media specialists at dentsu media UK. In addition, Toby leads Merkle's media practice in the UK which comprises over 150 fantastic clients, focused on delivering relevant & impactful customer experiences in paid media that deliver meaningful business impact.

Tom Nash headshot

Tom Nash

Tom worked in both client-side and agency-side roles before joining OMD EMEA and establishing, leading, and growing their digital team. Tom joined MG OMD in 2022 as Chief Digital Officer and works with the MG OMD digital leadership team, client teams and centres of excellence across OMG to deliver excellence in digital execution, data strategy, measurement and effectiveness across our clients' campaigns.

James Chandler

James Chandler

James joined IAB UK in 2017 as our first ever Chief Marketing Officer, leading the strategy to engage with brands and agencies and celebrate what digital advertising can do. Over the past seven years he has challenged ‘Clickheads’ to reconsider their digital measurement strategies, put the perils of fake news centre stage at Engage and - most recently - encouraged advertisers to rediscover the joy of digital.

Jon Mew

Jon Mew

Jon is the CEO of IAB UK. Having headed up marketing at Orange, Jon joined IAB UK in 2008 as its first Head of Mobile. He went on to become Director of Mobile and Operations and Chief Operating Officer, before taking on the role of CEO in 2017.

Joy the Bear headshot

Joy the Bear

As IAB UK's Chief Digital Cheerleader, Joy helps the ad industry to rediscover the joy of digital advertising. This includes inspiring advertisers to rethink what online channels can do, celebrating digital creativity as chair of the monthly Joy of Digital award, and liberating marketers to think outside of that four-sided object.

Packages available

Our packages all offer full access to speakers, townhalls and networking, while ensuring you have the flexibility to enjoy Leadership Summit in the way that works best for you, whether that's attending during the day, or having the full VIP experience.

Day ticket package

Day Ticket

A day ticket includes access to both days of the conference as well as the Thursday evening dinner, plus food and drink while at the venue. No accommodation is provided with this option. This package costs £1,395

Overnight package

Overnight Package

With the overnight package, you’ll get full access to the conference – including the Thursday evening dinner - plus an overnight stay in one of Sopwell House’s luxurious rooms, including breakfast. This package costs £1,695

Premium package

Premium Package

Enjoy the full Leadership Summit experience in luxury with a spacious mews apartment, a car to and from the event, plus a reserved seat and guaranteed access to the townhalls of your choice. This package costs £3,000

Thank you to our Leadership Summit 2024 sponsors



Microsoft advertising logo

Microsoft Advertising



Rewind Leadership Summit 2023

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Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.